BetAhoy Privacy Policy

At BetAhoy, we respect your privacy and are committed to protecting the personal data you share with us. This policy explains how we collect, use, store and safeguard your information when you use our casino and sportsbook services at betahoy.co.uk. By registering an account with us, you agree to the practices described below.

Who We Are

Our BetAhoy platform is operated by Bet Ahoy Ltd, company number 16650332, registered at 2a Kingfisher Court, Uckfield, East Sussex, TN22 1QQ. We hold a licence from the UK Gambling Commission (account No. 100094), covering Remote Casino, Bingo, and General Betting Standard activities for both real and virtual events. Our platform infrastructure is provided by EveryMatrix. We at BetAhoy act as the data controller for the personal information you provide.

Information We Collect

When you create an account with us, we collect information necessary to verify your identity and comply with our UK Gambling Commission licence obligations. Our BetAhoy registration process requires accurate details, and we may request further documents to confirm your identity before you make your first deposit.

• We collect your full name, date of birth and residential address at registration
• We verify your email address before your first deposit is processed
• We record your payment details when you use debit cards or Trustly to deposit or withdraw funds
• We track your gaming and betting activity, including slots, live casino, table games and sports betting history
• We store your communications with our support team via live chat or email
• We may collect technical data such as IP address, device type and browser information

How We Use Your Information

We use the data we collect to operate BetAhoy safely and lawfully. Our BetAhoy Casino systems process your information for account verification, fraud prevention, and to meet anti-money laundering requirements under our UK licence. We also use your data to manage deposits and withdrawals through debit cards and Trustly, and to process welcome offers such as our 100% match bonus up to 100 GBP plus 20 Free Spins.

• We use your details to verify your age and identity before allowing deposits
• We process your transactions securely through our payment partners
• We personalise offers, free spins and promotions sent via email and SMS
• We monitor account activity to detect unusual or fraudulent behaviour
• We use your data to respond to enquiries through our live chat and support@betahoy.co.uk

Legal Basis for Processing

We at BetAhoy process your personal data on several legal grounds recognised under UK data protection law. Our Bet Ahoy platform relies on contractual necessity to provide our services, legal obligation to satisfy Gambling Commission requirements, and legitimate interest to improve our offering and prevent fraud. Where we send you marketing communications, we rely on your consent, which you may withdraw at any time.

Sharing Your Information

We do not sell your personal data to third parties. However, our BetAhoy operations require sharing certain information with trusted partners to run our services effectively. We share data with payment providers such as Trustly to process transactions, with EveryMatrix as our platform provider, and with regulatory bodies including the UK Gambling Commission when legally required.

• We share necessary details with payment processors to complete deposits and withdrawals
• We disclose information to regulators and law enforcement where required by law
• We may share data with fraud prevention and identity verification agencies
• We work with marketing partners only where you have given consent

Data Retention

Our BetAhoy Casino retains your personal data for as long as your account remains active and for a period afterwards as required by UK gambling regulations and financial record-keeping obligations. We at BetAhoy typically retain transaction and identity verification records for several years after account closure to meet legal and audit requirements.

Cookies and Tracking

We use cookies and similar technologies to improve your experience on our website. These help us remember your preferences, keep you logged in, and understand how you interact with our games and sportsbook features. For full details, please refer to our separate Cookie Policy, which explains the types of cookies we use and how you can manage them.

Your Data Protection Rights

Under UK data protection law, you have several rights regarding the personal information we hold about you. Our Bet Ahoy team is committed to respecting these rights and responding to your requests promptly.

• You have the right to request access to the personal data we hold about you
• You can ask us to correct any inaccurate or incomplete information
• You may request that we erase your data, subject to our legal retention obligations
• You can object to or restrict certain types of processing, including marketing
• You have the right to withdraw consent for marketing communications at any time
• You may lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have mishandled your data

Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss or misuse. Our BetAhoy systems use secure encryption for payment processing and account authentication. While we work hard to safeguard your data, no method of electronic transmission or storage is completely secure, and we encourage you to use strong passwords and keep your login details confidential.

Responsible Gambling and Data

We at BetAhoy also use certain account data to support responsible gambling measures, including monitoring for signs of harmful play and enabling self-exclusion tools where necessary. This information helps us fulfil our obligations under our General Betting Standard licence conditions.

International Data Transfers

Our BetAhoy platform primarily processes data within the United Kingdom. Where any data is transferred outside the UK, for example through our platform provider EveryMatrix or payment partners, we ensure appropriate safeguards are in place to protect your information in line with UK data protection standards.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We recommend checking this page periodically. Continued use of our BetAhoy services after any changes indicates your acceptance of the revised policy.

Contact Us

If you have any questions about how we handle your personal data, please contact our support team through live chat or email us at support@betahoy.co.uk. We at BetAhoy are here to help and will respond to your data protection queries as quickly as possible.